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Elizabeth L Morton
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Friday, December 8, 2017

Catch the Creativity Bug: 3 Ways Reading Makes You More Creative

Entrepreneurship

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Creativity is an ever-important asset for any business owner in today’s world. You need to think creatively to solve problems, anticipate needs, change the conversation, and become something more than you’ve always been.

Creativity takes you from Point A to Point B, where Point A is everybody else and Point B is something new entirely. Having the ability to think on the fly and be creative is your lifeblood, but that doesn’t mean it’s easy to develop. Fortunately, there is one way you can instantly boost your creativity. Grab a book.

3 Ways Reading Makes You More Creative

1. Changes the Setting

As an Entrepreneur or business owner you can easily get locked into your current environment. Day in and day out you work on the same project, live in the same place, and see things the exact same way. By picking up a book with an entirely different setting, theme, idea, or genre, you can force your brain to be a little off balance. Your brain must think more creatively to navigate a book set on a fictional planet, or to read a self-help book about a brand-new topic. You will find yourself considering things from a different point of view.  Taking yourself out of your everyday box does wonders for developing creativity.

2. Connects You with Customers

Who is your ideal customer? What about a key demographic you’re trying to reach? Reading can get you there. Read things written by authors in your desirable demographic. Read things targeted for your key demographic. Seeing your target client from someone else’s point of view can expand the way you think about them. This will give you a deeper understanding of who they are. Look for patterns, and look for what’s missing. It may be just what you need to get creative with targeting your ideal clientele.

3. Re-charges Your Brain

Sometimes the very best thing you can do for your creativity is to shut everything down. Grab your favorite beverage and completely lose yourself in a book, no matter what it may be. When reading, you allow many parts of your overworked brain to finally rest, but you keep the wheels spinning. When you set the book down you are refreshed and recharged, ready to think in new ways and realize new things. Take the pressure off your brain for a minute and just read something new and interesting with no ulterior motive or objective behind it.

Adding a few minutes of reading to your daily routine is a foolproof way to boost your creativity, and if you have a library card it doesn’t have to cost you a dime. You can also find affordable alternative options through eBooks and audiobooks for your busy schedule. Find a way to make reading a priority and you’ll find the benefits will abound for you and your business.

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